PATRICKS started as a high-end barbershop in Bondi back in 2005. Every day, we were using the best styling products we could get our hands on, but they didn't perform the way we wanted them to. Weak hold, cheap fragrances, packaging that looked bad and performed worse. And absolutely nothing in them that helped guys keep their hair.
Eventually, we got frustrated enough to do something about it.
We got on a plane to Miami and convinced one of the best cosmetic laboratories in the world to help us develop the kind of products we wished existed. And we had the perfect place to test them – the barbershop. Every week, we tested prototypes on 300–500 guys, listened to their feedback and refined them until they were as good as they could be.
What started with our range of stylers in 2014 has slowly evolved into more than 20 products spanning hair care, skin care and supplements, now shipped to more than 50 countries around the world.
Along the way, we've partnered with Formula 1 teams, won international awards, and built a reputation for only releasing a product when it's absolutely perfect.