FUCK-UPS, FAILURES AND FORTUNE
WHAT DOES A GUY FROM BONDI KNOW ABOUT MEN'S HAIR?
This story starts 7 years ago in Bondi, Australia, when I decided to disrupt the market and develop a range of high-performing men’s hair products where every single ingredient has a benefit, backed by science.
I owned and ran an award-winning men’s hair salon and I could see men’s hair products could be better. I care about what I put on my hair and scalp and traditional hair products weren't giving me what I needed, so I re-engineered them from the ground up. With an uncompromising commitment to scientific innovation and quality, I spent 7 years learning from biotechnology, polyphenol technology and marine science and recruited the best chemists and labs in the world.
Sometimes an industry needs an outsider to set a new standard. I’m an Entrepreneur, car enthusiast, admirer of good design and good hair. I like pushing boundaries and I think I was a pain in the arse for a lot of companies with my constant tweaks and need for perfection, but I believed in my vision and didn’t want to settle.
The result; maximum performance formulations, no harmful chemicals, packed with essential hair and scalp nutrients for optimal hair and scalp health. No B.S, just science. That’s the Patricks promise.
RAISING HELL AND CAPITAL
Like all start ups, I needed capital but I didn’t have the funds to pay a Corporate Advisor. So at 33 I went back to school, studied Corporate Finance and raised the money myself. I wore my lucky pair of Givenchy High Tops and Yeezy track pants to my first investor meeting and signed the guy up on the spot.
It’s not that I don’t take business seriously or that I am disrespectful, I just try to stay genuine and true to who I am, putting on a suit just isn’t me. We managed to over-subscribe our capital raise in 3 days which enabled us to create a range of high-performance super products with no compromises.
It wasn’t easy. It took many years, prototypes and redesigns, 2 failed manufacturing attempts, blown deadlines, surviving corporate sabotage and a whole lot of hustle. We’ve now grown from a small start-up to a multi-national business with award-winning products stocked by some of the world’s best stores.
EXPECT MORE FROM YOUR HAIR PRODUCTS
The formulations are made from the highest quality raw ingredients and were engineered by a team of world-renowned chemists in Miami, USA. No holds barred, I gave the formulations company an open budget to produce the best performing product possible – beyond anything that had been engineered before.
In addition to the superior performance I wanted to pack in extra benefits and so we developed the Patricks Recovery Compound that addresses hair loss, hair growth and scalp health. You won’t find any useless ingredients in our hair products and we are so proud of the technology we have used, we’ve listed the actives and efficacy studies in our Ingredient Library. If you have any questions about our products please reach out to firstname.lastname@example.org and we will be happy to help.
I hope you like the products as much as I do.